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Course Title:
Certificate Course on Communtiy Outreach & Social Marketing of Eye Care Services
Format: Direct Classroom Lectures, Hospital Observations
Cost (US $): US $ 250
Credit Types Offered:

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Course Description: The objective of the course is to develop the skills of eye care programmes to partner with the community and thus enhance the number of surgeries and level of eye care services provided to the community. During the Course, participants will learn to: Estimate the magnitude of blindness, annual workload and unmet need in your service area •Plan for your service area and develop strategies and action plans to achieve the goal •Manage community outreach activities efficiently •Understand the barriers to acceptance of cataract surgery treatment by the masses •Know the importance of health communication & behaviour change for tackling the barriers to service utilisation •How counselling helps to cope with the large volume •Apply the concept of social marketing in eye care service delivery •How Aravind has succeeded in its outreach activities •Broaden your knowledge on associated programmes like CBR, school eye health programme, village volunteers programme etc. •Importance of community participation in eye care services •Help you in solving problems specific to your hospital to improve eye care services
Subject Area(s):
General Public Health
Program Development
Target Audience(s): Administrators/Managers
Allied Health Professionals
Community Leaders
Social Workers
Sponsor/Offerer: Lions Aravind Institute of Communtiy of Ophthalmology; Aravind Eye Hospital, Madurai, India
Starting Date: December 15, 2001
Ending Date: January 15, 2002
4 Weeks
Special Notes: Course fee: For Indian Nationals-Rs. 5000/-; For foreign Nationals: US $250.
(Fee includes teaching materials, field visits, model hospital visit, course pack and course report)

Who can apply for this course?
The work requires an interest in fieldwork, interacting with people and good communication skills. Although it is not necessary, it is desirable that such workers are graduates.
(You maybe working as a camp organiser, project manager, outreach coordinator, programme coordinator, social worker, counsellor, ophthalmic assistant etc.)
Contact Info
Contact Name: Mr. Keerti Bhusan Pradhan
Contact Phone:
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November 30, 2001
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